The exhibition showcased the surprising fact that the brand was a leader in creative innovation during the 1970s.
This period was characterized by experimentation and freedom in various aspects of society, and Chaumet experienced a revival thanks to daring designers like René Morin.
The exhibition aimed to capture the exceptional world that existed 50 years ago by showcasing experimental goldsmith techniques and creative designs produced between 1965 and 1985.
The centerpiece of this revival was "L'Arcade," a boutique dedicated entirely to experimentation and futuristic designs.
Not only was the jewelry ahead of its time, but the ambiance, furniture, screens, carpets, and staging were also groundbreaking. L'Arcade broke away from traditional distancing and offered the public a new way to experience and discover jewelry.
The exhibition displayed 56 jewels and objets d'art from Chaumet's archives, as well as furnishings by renowned designers and vintage fashion. René Morin played a significant role in Chaumet's creative drive, producing numerous pieces that reflected a sense of absolute freedom.
During this period, there wasn't a strong emphasis on marketing strategies, allowing designers and workshops to create without constraints.
Interestingly, the exhibition showcased hand-drawn designs that were crafted without the use of 3D modeling, yet they still created astonishing pieces.
Today, Chaumet continues to offer transformable pieces in their collections, a concept that was already present during this golden age.
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